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Internet Biz Basics – The Product/Service Makes the Difference
The first step in getting started in an internet business and/or marketing is the product or service. But before that it’s a good idea to determine who you will share your services with. What group will you target? What is it they need? It’s been said that people...
Simplifed SharePoint User Guide
I recently created a simplified SharePoint User Guide for a company. The reason is because the employees would be working with only one part of SharePoint. They didn’t need more information to complicate the new documentation management system they had to learn to...
Copywriting Case Study: More Exposure Please
A new client said she wanted to get more exposure for her organization. It is important that people get the basic information and access to applications immediately when they visit the site. Below is my response and suggestions for updating the site and gaining more...
How to Write a User Manual: Reuse, Recycle, Retain Quality
A few months ago I wrote a user manual for a client that turned out well. I basically built on top of existing content then tweaked the rest based on user specification. This made the process easier because the client knew what they wanted. Unfortunately that is not...