Archive for Content
Does Your Target Audience Know How to Use Your Product or Service?
Posted by: | CommentsMarketing is vital to getting your name, service or product in front of your target audience. Much energy is expended on developing the right packaging, writing the best copy and choosing the right graphic. These are very important steps in the marketing process, but there is one thing that is often overlooked.
This vital step is the “How-To”. How will you target audience use your product or service? Are they clear about how it will benefit them? Do you have case studies or testimonials from people who have used what your offering? If you add the “How-To” element to your marketing matrix you will probably make more sales. Read More→
Make Money from Your Knowledge
Posted by: | CommentsThe last two post were about how to profit from your expertise. I’ve been using the example of my dad’s 25 years of experience as a mechanic. There are at least five ways for him to turn his expertise into post retirement enterprises.
The first three ideas I shared were, write a book, teach a class, and blog. These activities are not just for people with 20 or more years of experience in a profession, but for anyone who wants to leverage their skills and abilities into a profitable new venture or side business.
So You Want to Get Published?
Posted by: | CommentsI got an email the other day from a lady asking about how to get published. She said:
“Hi im interested in getting my book published can you give me some advice.” M.
Here is my answer to her question…There are a few ways that you can get your book published. I’ll list and explain them as follows:
Self-publish
POD
You can publish your book yourself quite easily these days. There are many print-on-demand (POD) companies online that you can use. When you self-publish you are basically doing all the writing, layout, cover design, and getting an ISBN number. Read More→
Getting Things Done with the 15-minute Rule
Posted by: | CommentsA few years ago I read a book titled, “Where There’s a Will, There’s an A”, by Claude Onley. This book completely changed the way I get things done. I am a procrastinator by nature, but surprisingly I get a lot done and I am darn good at it.
The major premise of the book is that you shouldn’t force learning. I translate this into; I shouldn’t force completing a project. I find that if I spend too much time trying to squeeze out one more word or come up with one more creative idea my brain goes numb. The remedy is to do things in 15-minute spurts.
The Case for Small Biz Article Writing
Posted by: | CommentsWhy should you write? What’s in it for you? Doesn’t it take a long time to write an article? I am too busy trying to sell! These are a few questions and comments that business owners have when they hear that writing articles is essential for their business. Selling a product is most important, but when you take a second look at the benefits of writing articles you may have a change of heart.
Who Says You Can’t Write?
Posted by: | CommentsWriting about writing can be quite a challenge. So since I am a writer I decided to talk about what I do best. Though this blog is about writing, it’s not like the millions of other blogs about writing. My target audience is primarily small business owners and managers. These groups of people are the ones I’ve dealt with the most in my professional life and with whom I have the most in common.
