Author Archive
The first step in getting started in an internet business and/or marketing is the product or service. But before that it’s a good idea to determine who you will share your services with. What group will you target? What is it they need?
It’s been said that people aren’t looking for products or services but for a solution to a problem. What you have to offer should be an answer or solution to the question or problem that is making their life unbearable. People want convenience, love, money, and the basics of life. They don’t want to Read More→
If you have ever created a Wordpress (WP) blog, you would know that one if its interesting features is setting up the theme for the site. Since WP is open source, most of its contributors likewise provide their enhancements to bloggers for free. There are currently thousands of free WP themes in the web that it almost becomes impossible to decide which one suits your blog perfectly. I remember testing out dozens of themes until I finally found one I believed was the exact fit.
A blog’s theme provides character to your website. Read More→
Being the most popular blogging software in the blogosphere, Wordpress (WP) has hundreds of free plugins in the web that were developed to improve the blogging experience. With the extent of the choice, I believe it is necessary to round them down to the favored few. Among the hundreds available, it is inevitable the there are just as many that are useless or don’t deliver what they promise.
I will narrow down the list to those plugins that are not very popular but have given blogs better value and functionality. Read More→
One of the more critical aspects of setting up your own website is choosing your web host – these are individuals or companies that provide the service of allowing a website to be accessible through the worldwide web with the use of their own server for data and internet connectivity.
There are organizations that provide free web hosting, but most do offer this service for a fee. Read More→
In a world currently deluged by high technology media and gadgets, nothing dethrones the worldwide web or internet as the best discovery of the century. Following its creation by the Defense Advanced Research Projects Agency (DARPA) of the US Department of Defense, no one has ever looked back. Now, it evolved as the primary resource of information and a major communication tool around the web. To name all the services the internet can offer would take pages to explain.
Many, however, diligently use the internet as a personal digital journal to chronicle their insights, interesting stories, and even exhibit their talents. This type of website is called a weblog, now commonly referred to as a blog. Read More→
The first time I decided to create my own website I had to think of the many parts that goes into the creation. The best part was brainstorming for the name of my site. Once I decided the niche I wanted for my blog, thinking up a catchy and creative name was fun. The name had to be unforgettable and interesting.
Blogs like Techcrunch, PerezHilton, or Gawker have become bywords in the blogosphere. They are currently valued for millions of dollars because of their following. The value is not only derived from their popularity and clout, but also from the advertising revenues that they generate. Read More→
Marketing is vital to getting your name, service or product in front of your target audience. Much energy is expended on developing the right packaging, writing the best copy and choosing the right graphic. These are very important steps in the marketing process, but there is one thing that is often overlooked.
This vital step is the “How-To”. How will you target audience use your product or service? Are they clear about how it will benefit them? Do you have case studies or testimonials from people who have used what your offering? If you add the “How-To” element to your marketing matrix you will probably make more sales. Read More→
