Oct 08 2008
The Case for Small Biz Article Writing
Why should you write? What’s in it for you? Doesn’t it take a long time to write an article? I am too busy trying to sell! These are a few questions and comments that business owners have when they hear that writing articles is essential for their business. Selling a product is most important, but when you take a second look at the benefits of writing articles you may have a change of heart.
Writing articles sets you apart from the crowd in your community and in your industry. Being able to communicate in writing is not for the faint of heart, but when you learn simple writing techniques this seemingly monumental task becomes a routine part of your week. When your future customers or clients see your name on the article they change the way they see you. You become an almost instant authority in their eyes. Writing allows your expertise to shine through.
Articles don’t have to be long or extremely formal, though they do need to be grammatically correct. A simple 300 to 500 word article is enough to give succinct information quickly. Your reader wants to come away with new information about you, your product, or service. Give it to them and continue to give it to them and they will begin to come to you for advice and recommendations.
Article topics can range from product information to industry developments to how to use or maximize the use of a product. You are simply sharing your knowledge with the people you want to do business with. Eventually you will become a trusted leader in your niche and authoritative voice to your current and prospective customers.
So why should you write? Well because you want to become authoritative and be set apart from the crowd. What’s in it for you? You become the go-to person for advice and recommendations. You also gain loyal customers who buy from you over and over again. Does it take a long time to write an article? Not if you know what you want to say. If you know how to talk, you can write. An article can take anywhere from 30 minutes to 2 hours to write depending on the subject and length you want. The best way to write is from an outline. I’ll talk about that next time. Until then start thinking about what you know and can share with your current and future customers.
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